29 August 2023
Join host Dürrin Ergün and Vince Brook, Principal at The Gap Partnership, as they reveal secrets to successful negotiations. Discover the art of negotiation and its transformative influence. Vince highlights the significance of early application of negotiation principles in business planning and the value of involving cross-functional teams. Explore key negotiation principles like fixed and variable elements, cooperation, competition, and mutual value creation.
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"The important thing in the misconception is that negotiation principles are far better applied at the start of business planning rather than just thought about at the end."